If You Like Reading What's Up, Please Consider This:
by James Lehman
What's Up Magazine is NOT a money making venture. It exists
based purely on the advertising revenues it collects. All of the money that
we get from advertising goes to the cost of printing it. We have even had to
subsidize several issues in the past with our own money. We do not pay
ourselves for putting the magazine together, nor do we reimburse
ourselves for the cost of the paper, ink and time it takes to prepare the
original, camera ready art that we deliver to the print shop. It takes several
days of working all day to put each issue together for mass quantity
printing in paper form and a couple of days to prepare all of the html code
that makes it available for viewing on the World Wide Web at
{ http://www.rainbow-akron.com/whatsup/ }. When we get an issue back
from the print shop, we spend a few days delivering it to the many
locations in Akron, Canton, Cleveland, Kent and Medina where it is
available to you for free. This entire cycle repeats itself every two weeks.
None of the good people who regularly contribute content to the magazine
get paid for their efforts either.
We NEVER charge for non-profit groups to place announcements in
the magazine because we feel that these announcements add to the value
of the content. Therefore all of the elements that appear to be ads for
Stonewall Akron (Out In Akron), Love Makes A Family Photo Exhibit, The
Community AIDS Network (Positive Connection, Men In Touch, Art From
The Heart, The Reverse Raffle), Tri-County AIDS Coalition (AIDS Walk '97),
The Lesbian / Gay Community Service Center of Greater Cleveland, AIDS
Holistic Services Program (Violet's Cupboard), NEO Visions, St. HOPE
AIDS Housing Inc., The Canton / Akron Community Club (Gay Skate), the
group (of which we are now members) trying to form the as yet unnamed
local lesbian / gay / bisexual community service center and any individuals
(Lynn Lavner, Romanovsky & Phillips, Melissa) who provide entertainment
for a fund raising event for any of the previously mentioned organization
are added to the content of What's Up FREE of charge. We also provide
free individual Web sites and Internet services for some of the above
mentioned groups. If a bar does a fund raiser for any of the previously
mentioned groups, we and the bar owners both realize that this will bring
customers into these places of business and we DO charge regular
advertising rates for such event notices.
What's Up Magazine is intended to be a community outreach tool.
about half of the copies of each issue are distributed to places that are
NOT exclusively gay and have NO age restrictions placed on who might
go there to pick up a copy. It is also made available to everyone in the
world via the Internet. We sincerely hope that people under 21 do get it and
read it. Therefore, we MUST be selective about what we print. We will NOT
print advertisements of a sexually explicit nature for a few reasons. 1: We
would be thrown out of many of the places that now welcome us for free
distribution. 2: We don't want to be the cause of a teen or young adult
getting into trouble by a parent or guardian for having a copy of What's
Up. 3: We are simply sick and tired of the gay community image being
saturated with SEX.
We think that it's about time that the local gay community
collectively pull their heads out of the toilet. If you like the idea of gay men
being represented by guys with their pants down, exposing their bare
asses, then you know where to find that. We personally think that self-
sterotyping the gay community in this way is a real disservice and is
detrimental and destructive in our struggle to improve gay acceptance in
our society at large. How can we blame our opponents for casting us as a
bunch of sex crazed maniacs if that's exactly how we present ourselves in
our own local media? It's one thing to know that this sort of stuff goes on
in adult only clubs; in the presence of mostly gay people who understand
it and enjoy it. --It's something else to affix pictures of it in a magazine that
might be seen by anyone. The printed word and image is far too
permanent and powerful to be used so carelessly --most especially if it
gets into the wrong hands. The idea of having a squeaky clean gay culture
magazine is not a new one; only to this area. Other, larger metropolitan
areas have been doing it for many years. If you don't agree with this
concept, then put down this magazine and pick up the other one.
Speaking of the other one, does it make sense that the bars spend
all of their advertising budgets on a magazine that is only circulated within
the gay bar / bath house scene? If you know where one of these places is,
then it won't take you long to find out where all of the other places like it
are --just by asking other people there. Wouldn't it make sense to also
advertise a gay bar in a publication that is distributed far outside of the
closed circle of gay bars and bath houses? Wouldn't that bring some new
faces into the crowd of regulars? On top of that, if you have a room full of
gay men with lots of alcohol, dim lights and loud music, do you really need
to show them in an ad that they might find a gay sexual encounter there?
DUH!
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